Powerpoint is the leading presentation software with robust in-app design tools for creators.
Gen Z users need inspirational in-app content and design tools to convert.
If Microsoft provides template content strategically aligned with values and design needs, target users will convert from competitor creator products.
I conducted design research on topics Gen Z resonates with, focusing on key trends like environmentalism, sustainability and eco-consciousness. PowerPoint templates incorporating nature-inspired colors, sustainable imagery, and eco-friendly themes would align with their values, appealing to their sense of responsibility. Hand-Drawn Design: Gen Z prefers authentic, hand-drawn elements that feel personal and creative. Using hand-drawn illustrations, organic shapes, and imperfect designs would make templates more relatable and engaging, contrasting with overly polished, corporate styles.